4Music Brand Refresh 2017

4Music is a UK music and entertainment channel with a target audience of 16-34 years old. For its 2017 Refresh we first redesigned the On Screen Presentation, aiming for a playful, minimal look. Everything has a purpose, taking the least amount of space possible. The design of the idents followed naturally by repurposing the four coloured strips of the logo, into abstract, music led, animations.

Creative Lead: Daniel Wood // Direction, Design: Kat Cat, Stefan Tamas, Simon Kristall // OSP Animation: Kat Cat, Simon Kristall // Idents Animation: Stefan Tamas, Simon Kristall // Sound Design for Idents: Offset // Music for OSP presentation clip(personal use only): Fade Away by Vitalic

Produced at The Box+ Network

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