Magic Brand Refresh 2019

A set of four idents for Magic Refresh 2019 and OSP (On Screen Presentation) Graphics. Celebrating all things "Magic" with subtle storytelling through a series of fun and fast paced, alternating scenes, hinting to four different thematics. Love, Nostalgia, Party and Cute, all matching the channel's vibe and playlist selection through the day. Colour palette for all idents was also limited to match the colours of the Magic brand.

OSP Graphics

Design, Animation: Kat Cat // Music for presentation clip (personal use only): Take on me by A-ha.

Produced at The Box+ Nertwork

Ident 01: Party

Ident 02: Nostalgia

Ident 03: Love

Ident 04: Cute

Marketing Lead: Melissa Fretwell // Concept, Design, Direction, Editing, Compositing: Kat Cat // Additional Design, Direction, Compositing, Research: Laura Franx // Additional Compositing: Robin Hayward // Direction (Live Action): Jon Lamb // DOP (Live Action): Adrian Marciante // Stop-Frame Animation: Tony Farquhar-Smith // DOP (Stop-Frame): Malcolm Hadley // Art Direction: Lucy Cooper // Production: Laura Carter // Sound Design: Make This Noise

Produced at The Box+ Nertwork

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